Make housing more affordable
Problem: Everyone’s talking about the cost of living crisis. Which means no-one’s talking about housing.
Response: We took the patronising ways people were being told to save money and offered a better suggestion.
The campaign won a place in the Creative Review Annual 2023, the Inside Out Design for Good award, and was nominated for a Drum Social Purpose award. I was the Lead Copywriter alongside Hollie Joyce (Senior AD).
The Drum’s ad of the day, PR Week’s hit of the week, press from Campaign, Ads of the World and some popping LinkedIn threads.
Launch mural.
We worked with freelance illustrator Federica Martini to develop illustrations to sit with our “hacks”.
Running an integrated campaign online and out-of-home, on billboards, bus stops, flyposters, YouTube, IG, and guerilla.
Jake Berry MP said people struggling with money should “get a new job” the day before the Conservative Party Conference. So we ran this outside.
Ngl, people were kinda vibing with it.
