More of my greatest hits.
Four years ago I was jumping for joy in the Shelter office, having just beaten Greg, the final boss of getting our campaign signed off. Only to be collapsing in a slump two weeks later when the UK went into lockdown, and our idea got shelved – along with the rest of our lives. So I was really surprised when my old CD, Helen Jones, messaged me to say Made in Social Housing had been resurrected. It's moved on from our original ideas (shown below), but the concept is as strong as ever.
Creative direction for SOJO’s OOH campaign.
Naming for Deutsche Bank’s fintech (still gutted they didn’t go with Stormjar 🥲)
Nationwide OOH campaign for Shelter during COVID, localised to different areas.
Brand strategy, story and messaging development for Blink Brow Bar London.
I helped produce two books on design thinking for Idean, the studio now known as Frog.
Creative direction for this giant billboard outside the Conservative Party Conference 2021.
